Description
MKT 437 INTERNET MARKETING This course will address digital marketing strategies in the context of conventional marketing principles. For example, are there distinctions between online and offline consumer behavior? How should companies integrate electronic interactivity to connect to stakeholders in their existing strategies? Can product strategies be ?better? through e-business? What are new channel strategies and their implications for conflict with existing channels? Should prices be lower on line? What are current and future opportunities of e-enabled communication strategies, specifically advertising, promotions, personal selling and public relations? Are there social implications and ethical issues to consider? PREREQ: MKT 316, ECO 201