Description
MCM 327 RADIO MANAGEMENTThis course focuses on the principles of managing amodern radio station. Areas of study include managementtheories, organizational approaches and professionalleadership skills. Practical experience is acquiredby the completion of management tasks for KMXX,the Menlo College radio station. Formats, programming,advertising, sales, promotions, audience measurementmethods, and legal considerations are alsoexamined. New technologies including Digital AudioBroadcasting (DAB), webcasting and Digital MusicExpress (DMX) provide additional areas of study.