Description
SMG 403 Sports Sponsorship and Sales Management - This course examines the intersection of sponsorship and sales management in the sports industry. Students will be exposed to how sports sponsorships are planned, developed, executed, activated, and ultimately, evaluated. The course will also provide students with various managerial practices associated with sales in the sport industry. This course culminates in a final sales pitch in which students will provide a proposal of a potential sponsorship for a selected sports organization. Prerequisites: SMG 250/300 & MKT 216