Schedule
Tue-Thu, 2:10 PM - 3:30 PM (8/22/2011 - 10/5/2011) Location: MENLO BRA 445
Tue-Thu, 2:10 PM - 3:30 PM (8/22/2011 - 12/9/2011) Location: MENLO BRA 443
Description
MKT 320 PUBLIC RELATIONSThis course provides the fundamental concepts andtechniques of public relations. The students examinethe role of public relations in business, entertainment,social service and government, as well as the differencebetween public relations and advertising. Studentscritique various campaigns; actively research strategies;plan events; and develop communication skills as well aspublic relations products.