Advertising Princ and Practices (MKT 319)

Term: 2015-2016 Fall

Faculty

	Dr. Hiram WillisShow MyInfo popup for Dr. Hiram Willis
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	Office hours: By appointment; 408-843-6176 Monday 5:00 PM to 6:00 PM

Schedule

Thu, 6:00 PM - 10:00 PM (9/3/2015 - 10/22/2015) Location: MENLO BRA 445

Description

MKT 319 ADVERTISING PRINCIPLES AND PRACTICES This course examines the function of advertising within the marketing mix. The class researches and plans buying strategies for radio, television, newspapers, magazines,and the internet. Students learn copy writing, layout and other creative skills, and analyze and critique several advertising campaigns. Note: This course is being phased out and replaced by MKT 419. PREREQ: MKT 316