Schedule
Mon-Wed, 2:10 PM - 3:30 PM (8/22/2011 - 8/25/2011) Location: MENLO BRA 445
Mon-Wed, 2:10 PM - 3:30 PM (8/22/2011 - 12/9/2011) Location: MENLO BRA 407
Description
MKT 319 ADVERTISING PRINCIPLES AND PRACTICES This course examines the function of advertising within the marketing mix. The class researches and plans buying strategies for radio, television, newspapers, magazines,and the internet. Students learn copy writing, layout and other creative skills, and analyze and critique several advertising campaigns. Note: This course is being phased out and replaced by MKT 419. PREREQ: MKT 316