Description
MKT 302 INTERNATIONAL MARKETING This course examines the distinctive issues and problems involved in the global marketing of goods and services, including economic, cultural, and political influences on customer needs and wants, competitive environments, and market segmentation and profitability.The student studies the alternative forms of participation,with special emphasis on export and import management, but also including licensing and contracting,and the use of marketing mix strategies to achieve a sustainable competitive advantage in each international market, as well as globally. Prerequisites: ECO 200, MKT 216. Cross-listed with INB 302.