Description
MGT 364 Design Thinking & Business Innovation - Innovation has become increasingly important for virtually every business. In an increasingly global market place, the ability to create new products, services, and experiences is crucial to business survival. Design thinking provides a powerful set of perspectives and tools for identifying, understanding, and responding to unmet needs. Entrepreneurial organizations have found these skillsets particularly valuable for identifying and exploiting emerging opportunities. A significant (and counterintuitive) aspect of innovation is the role of constraints, such as lack of resources or physical limitations. This course explores several of the paths to innovation that focus on identifying opportunities that are driven by constraints. This class provides an opportunity to learn and practice design thinking tools. Working in teams, students will identify and evaluate an exciting opportunity, evaluate user needs, develop simple prototypes, test.